Similarly, people are attracted to people in propinquity (close proximity) (Festinger, Schachter, and Back), perhaps because of exposure. Although explained in non-cognitive terms, familiarity effects fit the principle of liking those who seem comfortable, safe, and easily understood. Consistent with this view, Newcomb developed the similarity principle of attraction, derived from balance theory (above), to Leer másCognitive Dissonance Theory Psychology[…]